December 29, 2006
Commodity Promotion Programs — What's The Beef?
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Checkoff programs; even if you don't know what they are, you've probably felt their impact in recent years. Does "Got Milk?" sound familiar? How about "Pork. The other white meat?" These advertising campaigns are the result of government-sanctioned promotion programs, known as checkoff programs. The campaigns aim to increase consumption of commodities such as dairy, beef, and pork. [click link for full article]
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