December 15, 2009
It's Easier To Resist 'Killer Cookies'
Your ability to resist that tempting cookie depends on how a big a threat you perceive it to be, according to a new study in the Journal of Consumer Research. Authors Ying Zhang, Szu-Chi Huang and Susan M. Broniarczyk (all University of Texas at Austin) studied techniques that enable us resist food and other temptations…
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